Custom Single Campaign
Spotify Playlist Campaign
YouTube Growth Campaign
Artist Website & Merch
When releasing his latest single and launching a new brand, Ray Wright worked with Uptown Access to create and execute a complete digital campaign.
Created pre- and post-release strategy with content spreading across 6 weeks.
“Chess” single added to 30+ organic Spotify playlists.
“Chess” accumulated 20k streams within 30 days.
“Chess” music video generated 18k organic YouTube views in 90 Days.
Artist website created with integrated merchandise selling out in 10 days.
Social media engagement across Instagram & Facebook resulted in 100k impressions.