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Ray Wright


Custom Single Campaign

Spotify Playlist Campaign

YouTube Growth Campaign

Artist Website & Merch

Campaign Strategy

When releasing his latest single and launching a new brand, Ray Wright worked with Uptown Access to create and execute a complete digital campaign.

Campaign Highlights

  • Created pre- and post-release strategy with content spreading across 6 weeks.

  • “Chess” single added to 30+ organic Spotify playlists.

  • “Chess” accumulated 20k streams within 30 days.

  • “Chess” music video generated 18k organic YouTube views in 90 Days.

  • Artist website created with integrated merchandise selling out in 10 days.

  • Social media engagement across Instagram & Facebook resulted in 100k impressions.

Project Gallery

  • Instagram
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