Kay Franklin


Strategic Marketing Plan

Spotify Playlist Campaign

Campaign Strategy

In order to drive awareness and streams for his EP, Hueman, Kay Franklin partnered with Uptown Access to execute a strategic marketing plan and Spotify playlist campaign.

Campaign Highlights

  • Created a Strategic Marketing Plan including short- and long-term goals surrounding social media and branding.

  • “Love Like You” single added to 50+ organic Spotify playlists.

  • “Love Like You” accumulated 140k+ streams across DSP’s.

  • Social media engagement across Instagram & Twitter resulted in 200k impressions.

Project Gallery