Strategic Marketing Plan
Spotify Playlist Campaign
In order to drive awareness and streams for his EP, Hueman, Kay Franklin partnered with Uptown Access to execute a strategic marketing plan and Spotify playlist campaign.
Created a Strategic Marketing Plan including short- and long-term goals surrounding social media and branding.
“Love Like You” single added to 50+ organic Spotify playlists.
“Love Like You” accumulated 140k+ streams across DSP’s.
Social media engagement across Instagram & Twitter resulted in 200k impressions.