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Emmitt Dupree


Spotify Playlist Campaign


Emmitt Dupree partnered with Uptown Access to execute a Spotify playlist campaign for his single, “Rent”.

Campaign Strategy/Details/Execution

  • Targeted organic user playlists using artists’ previous streaming data.

  • Utilized user playlists to trigger Spotify Release Radar & Weekly Mix algorithms.

  • “Rent” single added to 20+ organic Spotify playlists.

  • “Rent” accumulated 10k streams within 30 days.

  • Artist saw a 60% increase in streams from previous release.

Project Gallery

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