Emmitt Dupree

Services

Spotify Playlist Campaign

Project/Mission/Campaign

Emmitt Dupree partnered with Uptown Access to execute a Spotify playlist campaign for his single, “Rent”.

Campaign Strategy/Details/Execution

• Targeted organic user playlists using artists’ previous streaming data.

• Utilized user playlists to trigger Spotify Release Radar & Weekly Mix algorithms.

• “Rent” single added to 20+ organic Spotify playlists.

• “Rent” accumulated 10k streams within 30 days.

• Artist saw a 60% increase in streams from previous release.