Spotify Playlist Campaign
Emmitt Dupree partnered with Uptown Access to execute a Spotify playlist campaign for his single, “Rent”.
Targeted organic user playlists using artists’ previous streaming data.
Utilized user playlists to trigger Spotify Release Radar & Weekly Mix algorithms.
“Rent” single added to 20+ organic Spotify playlists.
“Rent” accumulated 10k streams within 30 days.
Artist saw a 60% increase in streams from previous release.