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Custom Album Campaign
Spotify Playlist Campaign
For the release of his latest project, King Diamond, Bryce Savoy worked with Uptown Access to create and execute a complete digital campaign.
Created pre- and post-release strategy with content spreading across 6 weeks.
“Seaside” single added to 20+ organic Spotify playlists.
Artist saw a 120% increase in streams from previous release.
Social media engagement across Instagram & Twitter resulted in 100k impressions.
Utilized user playlists to trigger Spotify Release Radar & Weekly Mix algorithms.
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